South Indian Trading Syndicate was established in the year 1948 and carries a glorious legacy of 75 years in committed customer service .In the year of 2001 the company got NBFC license from Reserve Bank Of India . The company has upgraded its status from Private Limited to Public Limited Company in 2021 and aims to be a unique service provider in finance sector by offering very attractive and helpful financial services to its customers in an affordable cost at the same time assuring maximum return to the investors.
Our expert management team takes up the responsibility of managing the invested money to bridge the gap between individuals investment options and their financial goals and requirements. Time and rhythm are integral when it comes getting message across to the customers that are advantageous to them. For that we have a bunch of proficient and dutiful hands that are committed to getting that done through systematic financial planning and strategic implementations.
SITS have always stood for the socio -economic upliftment of the economically marginalised target group by providing complete package of financial inclusion to them. SITS is also involved in the promotion of entrepreneurship and related training programmes aiming to bring sustainable development for the target group and lead them in to self reliant to achieve their dreams and life goals.
SOUTH INDIAN TRADING SYNDICATE facilitates and expands access to financial services for Micro, small and medium enterprises in emerging economic and developing villages. these services are fundamental to their economic development and are often need of financial services tailored to their needs .SITS invests for the long term with a view to creating a national and international network of financial institutions that share the same guiding principles, values and methods.
SITS is an NBFC which technologically operating and professionally managed to stand firm in the sector assuring its market share by spreading the presence and assuring maximum benefit to its investors and providing cost effective services to the customers that brings cheers and smiles across and spreading a house hold feel among them.

Elby heads the management team as chief executive officer. In his capacity, he ensures sound corporate governance practices at the policy level and the operational level.

He is principally responsible for providing the mandate and leadership for the Executive Team to work in partnership across their operational groups, to lead and implement continuous improvements in business processes, leveraging digital transformation, and ensure delivery of customer-centric services. In his role, he stewards the board of directors on policy decisions regarding Asset Liability Committee and Risk Management.

A battle-hardened banking professional with over 19+ years of experience serving across verticals in Max Microfinance, Muthoot FinCorp, and ESAF, Elby has played an instrumental role in driving our growth. He has significant experience managing fund vehicles of various sizes being involved right from the early due diligence stage.

Elby holds an MBA in Finance and Marketing from Annamalai University, BA in Economics from MG University.