South Indian Trading Syndicate was established in the year 1948 and carries a glorious legacy of 75 years in committed customer service .In the year of 2001 the company got NBFC license from Reserve Bank Of India . The company has upgraded its status from Private Limited to Public Limited Company in 2021 and aims to be a unique service provider in finance sector by offering very attractive and helpful financial services to its customers in an affordable cost at the same time assuring maximum return to the investors.
Our expert management team takes up the responsibility of managing the invested money to bridge the gap between individuals investment options and their financial goals and requirements. Time and rhythm are integral when it comes getting message across to the customers that are advantageous to them. For that we have a bunch of proficient and dutiful hands that are committed to getting that done through systematic financial planning and strategic implementations.
SITS have always stood for the socio -economic upliftment of the economically marginalised target group by providing complete package of financial inclusion to them. SITS is also involved in the promotion of entrepreneurship and related training programmes aiming to bring sustainable development for the target group and lead them in to self reliant to achieve their dreams and life goals.
SOUTH INDIAN TRADING SYNDICATE facilitates and expands access to financial services for Micro, small and medium enterprises in emerging economic and developing villages. these services are fundamental to their economic development and are often need of financial services tailored to their needs .SITS invests for the long term with a view to creating a national and international network of financial institutions that share the same guiding principles, values and methods.
SITS is an NBFC which technologically operating and professionally managed to stand firm in the sector assuring its market share by spreading the presence and assuring maximum benefit to its investors and providing cost effective services to the customers that brings cheers and smiles across and spreading a house hold feel among them.

Dear Friend
Happy to see your interest to know more about our company. As you navigate through this website, you will find information on why the South Indian Trading Syndicate concentrates more on the Gold Loan Business. We are initiating various steps to become the best finance company in India which is our vision and the mission we carrying to help the public through various services such as microfinance, insurance, property loans, MSME Loans, and various entrepreneurship development projects…
It is a widely accepted fact that gold loans have a special place in the Indian financial market above all other loans. The observation is that the world’s largest publicly held gold is between 22,000 and 25,000 tonnes is in India. It shows the huge market potential of gold loans in India. Only 10% of private gold savings are converted to gold loans in the market The rest lie dormant in safe and secure vaults in millions of homes across India. Surprisingly, 65% of gold in India comes from rural households. That is why, in a country that wants to promote the economic inclusion of the rural masses, the South Indian Trading Syndicate wanted to stand as a powerful channel to achieve this goal in a professionally secured manner.
South Indian Trading Syndicate Limited is working to transform India’s gold into a socially relevant business opportunity. We are proud to have transformed this old practice into a business by introducing social commitment, transparency and professionalism. Gold loans are one of the safest loan products. Unlike any other types of loan, its value is very high as it is a loan product that people deal with emotional attachment

As a company founded in 1948, we handle every business with social responsibility. For the past seven decades, we have been achieved systematic growth and established our name among the trustworthy companies in India, with the number of our customers and relationships with them being indicative of this growth. Our assets are the support, help and cooperation that customers giving us. The company has made its mark not only in the financial sector but also in the retail and real estate sectors.
It is true that in 2012, some fundamental changes in the rules governing gold loans introduced by the government pushed the sector down, . It was then that we embarked on the bold move to become a multi-product company by simultaneously diversifying into new business sectors. For disbursing gold loans we have 6 branches and 4 branches are under way. Digitization of the branches are on its way. The company is targeting an additional 25 branches this year. We are now preparing ourselves to form a separate company for microfinance through which we aim to reach the so-called none bankable population with financial inclusion.

In conclusion, looking back on our journey of seven and a half decades, I can proudly say that the South Indian Trading Syndicate has played a vital role in overcoming prejudice, shaping attitudes and gaining acceptance for gold loans. As I look forward, South Indian Trading Syndicate Ltd. continues to do well and acquire its pace in its focused areas, which may include microfinance, housing Finance, Auto loans, SME loans, Insurance broking, Money transfer and new business ventures which may lead the company into profitability and a people get served better. The key players who have led us to this growth are our loving customers, shareholders and staff team with commitment and experts. I remember them with full gratitude.